About Red Sneakers for Oakley
Red Sneakers for Oakley (RSFO) is a 501(c)3 nonprofit established in 2016 after Oakley Debbs tragically passed away due to an anaphylactic allergic reaction. RSFO is grounded in the sense that education is desperately needed between allergists, hospitals, first-responders, parents, schools, and the general public. The foundation has dedicated its resources to education and advocacy for food allergy awareness to save lives across the globe.
RSFO utilizes two programs to further its mission to provide life saving resources and education. Every $1 donated is split evenly to fund these two programs.
RSFO “Days” Program
The RSFO Days Program utilizes food allergy statistics and educational resources to help spread food allergy awareness amongst schools, workplaces, and other communities. The Days Program encourages participation in Red Sneaker Days, a “day” when everyone wears their red sneakers/shoes (or anything red) and participates together to raise awareness for the dangers of food allergies. The RSFO Days Program teaches what a food allergy is, why food allergies are dangerous and should be taken seriously, how to recognize a mild and severe allergic reaction, what anaphylaxis is and what to do in case of anaphylaxis. Many Red Sneaker Days involve soccer games, field days, tennis tournaments, educational assemblies, PSA viewings, food allergy book readings, art projects, and many more. RSFO provides digital resources, physical materials and planning support for those hosting a Red Sneaker Day. The Days Program has participation from 100+ schools and communities worldwide.
The Days Program includes the RSFO Ambassador Program. RSFO Ambassadors inspire, educate and empower their peers to understand the physical and social impact of food allergies.
They teach peers how to confidently take action during an allergic reaction, and advocate for safety and acceptance for those who suffer from food allergies. RSFO Ambassadors spearhead Red Sneaker Days within their own communities.
Download these life saving resources from the RSFO Days Program to participate:
Digital Media Program
The RSFO Digital Media Program utilizes online reach through social media platforms and the RSFO website to provide life-saving resources for people with food allergies around the globe.
With a combined following of more than 60,000 across our social media platforms, Oakley's legacy is truly saving lives.
Year after year, during Food Allergy Awareness Month alone, RSFO's Digital Media Program consistently reaches millions of people on a global scale with life-saving information.
International Red Sneakers Day on May 20th has been gaining momentum every year and has become a worldwide phenomenon on social media; reaching millions of people and inspiring individuals in dozens of countries to post photos/videos of themselves wearing red sneakers and spreading awareness about food allergies in their captions.
More importantly, RSFO has received countless testimonials claiming that Oakley unequivocally saved a life due to the knowledge gained from RSFO’s digital educational initiatives.
Beyond that, RSFO has also made thousands of personal connections via social media, empowering children and adults alike, and reminding them that they are not alone in their journey.
During Food Allergy Awareness Month and International Red Sneakers Day 2023, RSFO's Digital Media Program reached more than 7 million people worldwide with life-saving resources and information.
Where in the world is Red Sneakers for Oakley?
We’ve reached millions of people around the globe! Here are some places we’ve made an impact.